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Three engagements. Each one ends with something your team runs.
Every engagement is built around one test: does partner revenue show up in the forecast, counted under rules the CFO signed? The diagnostic finds the answer. The launch builds the motion. The fractional role runs it until the permanent leader is hired.
01 Diagnose
Partner Revenue Diagnostic
A three-week diagnostic that measures partner revenue the way the sales forecast is measured, finds where it leaks, and ends with a 90-day plan the CEO and CRO can act on.
- Length
- Three weeks, fixed scope
- Format
- Data review, interviews, readout
- You get
- Baseline, motion map, 90-day plan
- Best for
- Before a partner hire, a board review, or a launch
02 Build
Hyperscaler Co-Sell and Marketplace Launch
A 90-day build that takes one platform relationship with AWS, Microsoft, or Google Cloud from accepted to producing, with a partner line in the forecast.
- Length
- 90 days
- Format
- Embedded with sales, RevOps, and the partner team
- You get
- One motion live, listing transacting, partner line in the forecast
- Best for
- A listing or co-sell program that is not producing
03 Lead
Fractional Head of Partnerships
Henry Advisory Group runs the partner function one to two days a week while it earns its place in the forecast, then hires and hands over to the permanent leader.
- Length
- 6 to 12 months
- Format
- One to two days a week, in the leadership cadence
- You get
- A partner team that runs, a forecastable number, and the hire
- Best for
- No partner leader yet, or a first hire who needs a senior operator
Where to start
Start where the uncertainty is.
| If this is the situation | Start with |
|---|---|
| Nobody can say how much revenue partners produce today, or the numbers disagree. | Partner Revenue Diagnostic |
| A marketplace listing or co-sell program exists and is not producing. | Hyperscaler Co-Sell and Marketplace Launch |
| No partner leader yet, or a first hire who needs a senior operator. | Fractional Head of Partnerships |
Every engagement includes the role specification for the permanent partner leader and hands-on help hiring that person. Engagements are scoped in a Statement of Work after a working session.
Next step
Not sure which one fits?
A working session sorts that out. Bring the pipeline as it stands and leave with a view of where to start.